Archive for January 22nd, 2012
Orkut Facebook and now Google+ the changing social media landscape
For the time being though one thing is for sure, Google+ will herald an era of a more competitive social media marketing with fierce battles being fought by brands to capture the customer’s attention.
Facebook took social media to the next level. For the user who was adapted to Orkut, figuring out things did take some time but once he got the hang of it, he got addicted. Many hours in office which could have otherwise been productive were spent on Facebook. The new lexicon comprising of ‘Likes’, ‘Share’, etc. soon became colloquial. An entire ecosystem started building around it. It was instrumental in creating an entire new set of professionals- the Social Media Marketer. Businesses gradually realized the latent potential of such a social platform and all mid- level marketing resources were redirected to it.
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